What is your ultimate collection goal? When would you consider your collection "Complete"? Have you already completed a collection to a point where you're happy? Do you even have an end goal? Tell me your story and show me your collections!
I personally am after every kind of Lillipup, Herdier, and Stoutland merch ever created as my main collection goal (doing fairly well so far, but I've still got a loooong way to go!), but for more of my side collections (like Snubbull, Unown, Sleeping Darumaka), I'm only after the nicer figures and plush as opposed to flats and stickers and such.
So, I'm curious. Where do you want your collection to end up?