EdIT: The photo's aren't actually accurate to his color, he's actually a little more of a neon "highlighter" type yellow!

Here's this super creepy Pikachu(dubbed "Freakachu") a friend gave to me a while ago.

Side view...

Back view....

And him compared to a Cobalion Pokedoll.
His tag just has "MADE IN CHINA" printed on it.
I'm thinking he's some kind of bootleg, anyone have any information?
Edit #2- He's a mirage plush, apparently! Very happy about this :D