Finally after graduating from university this Wednesday, earning my masters degree and getting the title of Mgr., I finally got the time to translate the results and show them to you!
For those who are not very aware of what's going on, here is the original post about why I was making this survey.
Here comes the survey and took the main information from my diploma work, hope you enjoy!
There were a total of 158 participants who have filled out the survey.
99 (62,7%) were from the USA, 11 (7%) from Great Britain, 11 (7%) from Slovakia, 9 (5,7%) from Germany, 7 (4,4%) from Canada, 6 (3,8%) from Australia, 2 (1,3%) from Belgium, 2 (1,3%) from Singapore and other respondents (6,8%), who were one of each from these countries: Sweden, Spain, Indonesia, India, South Korea, Poland, Mexico, Finland, France, Belize and Bahrain. From all of these 158 participants, 108 were from America (USA, Canada and Latin America), 38 from Europe, 6 from Australia and 6 from Asia.
The age of the participants were as follows: The youngest participant/s in this survey was/were 14 years old, and the oldest was/were 37 years old. The largest quantity was by the age of 23, in total 21 respondents from 158. 13% of the respondents were from ages 14-18, 62% were from ages 19-25 years old and 25% from 26-37 years old.
The educational qualification of the members was as follows: 7 (4,4%) participants were less than high school, 29,75% high school, 33,54% College, 27,22% Bachelors, 5,06% Masters and no participants had a Doctoral degree.
Now we will come to the actual questions that were asked.
Have you ever come across a fake product?
Out of the 158 participants, 156 have answered “Yes”. The last two answered “I don’t know”. None of the participants answered “No”.
Was your purchase of fake product/s intentional or accidental?
Out of 158 participants, 35 (22,15%) said that they purchased a fake product intentionally, 59 (37,34%) purchased accidentally and 64 (40,51%) answered both intentional and accidental.
If intentional or both, what made you buy this product?
In this question, people could fill out more than one answer. 75 of participants answered that they thought they have bought an original, which turned out to be a fake product. 70 participants said that they bought them intentionally, because the fake product was cheaper than the original. 26 said that they have bought the fake product, because the original was sold out. 33 answered that the quality of the fake product is almost the same as the original product.
As for those people who have also filled out “Other”, here are some other reasons participants bought fake products:
- They bought a fake product, because it was unique in contrast to the original (example: 12 inch bootleg plush)
- They liked the fake product, even though it wasn’t an original
- They liked the fake product more than the original
- They bought a fake product out of curiosity, how it looks
- They have bought a fake plush in order to have an inspirational pattern for plush making
- There weren’t any original products made of a certain character
Are you aware of any risks that might occur when buying a fake product?
For this question, people have answered through text. 57 participants answered that they are aware of health risks in these fake products. 28 said that they are aware that the quality is not the same as the original. 23 are aware that they are crippling the original producer economically. 8 are aware that they might support illegal practices, like child labor. 6 answered that they are aware of the quality decrease of a fake product. Only 4 were aware that they are infringing copyright and 13 participants didn’t know answers to the question.
Do you remember where the fake product came from?
For this question, participants could answer more than one answer. Most participants (110) answered that they come from China. 78 mentioned these products coming from Hong Kong, 2 from Vietnam and 12 from Taiwan. 43 answered also other countries, from these 18 were ordered from the USA, 3 from Great Britain, 2 from Australia, Canada and Turkey and one of each from South Korea, India, Egypt, Chile, Indonesia, Germany, Malaysia and Greece. 30 participants answered, that they don’t remember.
If you have bought a product accidentally, have you tried to resolve the problem?
From all 158 participants, 39 (24,68%) answered that they tried to solve the problem, 90 (56,96%) have answered that they didn’t solve the problem and 29 (18,35%) answered that they haven’t bought a fake product by accident.
If you have answered “Yes” to the above question, how have did you try to solve the problem?
Out of 158 participants, only 39 answered this question, and they could fill out more than one answer. 25 of them answered that they tried to dispute the money through Paypal or other online payment sources. 20 of them said that they returned the item before getting the money back. 24 answered that they have left negative feedback to the seller to alert other buyers. 14 of them have reported them to the staff. 7 have answered other, and they added reasons such as contacting the seller directly through Email or through telephone.
Can you specify by yourself, if a product is fake or not? If yes, please specify.
Participants could answer this question by text. Most participants, which were 65, mentioned that they are noticing the tags and packages of the products. 63 notice the bad looking plush through bad stitching. 40 mentioned that they are looking at details of figures, such as bad paint quality. 38 mentioned that the colors of the fake products are different from the original and 35 said that the fake products look deformed. 13 also said that plush are made of different material than the originals.
Other answers that participants answered were bad quality (26), country of origin like China or Hong Kong (25), cheap price (29) and when the seller is selling the same product in a large quantity (10). 14 mentioned that they don’t buy a product due to seller reusing the same picture of a product. 3 mentioned that the smell is different. Only 4 participants said that they are not able to specify whether a product is fake or not.
Have you come across a source of education that provides information about fake products? If Yes, please specify.
53 out of 158 participants answered that they haven’t come across any source of education about counterfeit products. 76 of them answered that they have come through other Internet sources (PKMNCollectors, Facebook, Tumblr, Twitter etc.). 18 answered that they were looking through YouTube videos. 5 have come across campaigns that were educating about counterfeit products. 2 said that they have seen a documentary movie about counterfeit products.
Analysis of the survey
The results of the survey were analyzed to find out more details about the issue of counterfeiting of toys. Selected responses were examined in terms of age and education as well as in terms of residence of respondents by continents.
Analysis of awareness of the risks associated with buying counterfeit toys
The resulting analysis showed that age and education have a moderate influence on the awareness level of risk when purchasing counterfeit toys. It has been shown that with age and with higher levels of education, there is an increasing awareness of the extent of the risks associated with buying counterfeit toys.
The survey showed that the level of awareness about the risks associated with buying counterfeit toys is not very dependent on the residence of the respondents. On average, awareness is high, about 90 % of respondents in all continents aware of the possible risks.
Analysis to distinguish the counterfeit product from the original
Analysis indicated that the ability to distinguish original from counterfeit is less dependent on the age and education of participants. Larger differences were found when examining the residence of participants.
The largest percentage that were able to distinguish a fake from the original were Australian (67%) and the European respondents (66%), America was at 55% and Asian respondents were at 50%.
For those who are interested in reading the original comments that participants have left in the survey itself, HERE IS A LINK to an Excel document, which shows you each of the participants and their answers. They are all anonymous!
So to you all, it's mainly thanks to all of you that participated in my survey that I could finish my diploma work with lots of quality (more respondents = more quality made diploma and analysis of the counterfeit problem) and therefore also graduate from university. So thank you a million times for your extra time for taking this survey!!!
If you have any other questions regarding counterfeit products, how to protect yourself from buying counterfeit products, or what to do once you receive a counterfeit product, looking for legislatives, copyright infringement etcetc. let me know and I will be glad to answer!